bringy

Bringy, a pioneering mobile app for digital car insurance in Egypt, aimed to introduce a new way of buying insurance directly from smartphones.
We launched multi-stage campaigns to overcome low category awareness, build trust, and drive in-app actions like installs, account creation, and quote requests.
The result: over 16,000 installs, 21,900+ meaningful app conversions, and cost-per-actions as low as EGP 4 — positioning Bringy as a top innovator in the digital insurance space.

Platforms We Used

October 2021 - July 2022

Time period

153953860

Awareness

Egypt

Target market

165490

App Installs

1.9

CTR

219260

In-App Conversions

About bringy

Bringy is Egypt’s first mobile-first digital car insurance platform, designed to simplify the entire insurance journey — from quoting to issuing a policy — directly from your smartphone.
With a user-centric design, fast onboarding, and transparent pricing, Bringy empowers users to compare, choose, and activate car insurance instantly, without paperwork or in-person visits.
The app aims to make insurance more accessible, modern, and trustworthy for a new generation of Egyptian drivers.

MAIN OBJECTIVES

✅ Drive Cost-Efficient Installs at Scale
Acquire thousands of users while maintaining a low CPI and CPA.

✅ Encourage Deeper In-App Engagement
Guide users to complete key actions like identity verification, quote requests, and full onboarding.

✅ Build Trust in a New Market Category
Educate the audience about app-based insurance and position Bringy as a credible and reliable provider.

OUR AUDIT

Strengths

Bringy launched with a truly innovative product in an industry with little to no digital competition.
Its app was fast, intuitive, and clearly solved a user problem — cutting the complexity from traditional insurance.
The brand had strong tech infrastructure and a clear onboarding flow, which helped us drive conversions deeper into the funnel beyond just installs.

Challenges

Car insurance in Egypt is typically viewed as bureaucratic, slow, and paper-based.
– Users were skeptical of completing sensitive steps like ID verification inside an app.
With a new concept in a traditional market, we had to overcome trust barriers, educate from scratch, and deal with significant drop-off at multi-step conversion points.
– Additionally, the lack of established category keywords limited search performance and required heavy creative testing on Meta.

Opportunities 🚀

These challenges revealed unique opportunities.
✅ Since few competitors were running performance-focused app campaigns in this space, we had a clear opening to dominate the category digitally.
✅ Consumer frustration with traditional insurance processes worked in our favor — and data showed rising search interest in “fast car insurance” and “online car coverage.”
✅ By combining trust-building messaging with a simplified install-to-action funnel, we had a strong chance to both convert and lead the conversation.

Compatitor and indusry analysis

The car insurance sector in Egypt is valued at over EGP 7 billion, but is heavily dominated by offline channels.
Online adoption in the insurance space is still under 15%, with very few platforms offering full digital onboarding or instant coverage.
Most traditional companies relied on call centers, paperwork, and in-branch visits — creating friction, delays, and distrust among younger users.
Bringy stood out as a first mover in this space, offering end-to-end functionality from quote to policy issuance within the app.
Our research revealed that no major digital players were actively competing for performance traffic, giving us room to own the funnel with smart media buying and content.

Strategy

We started with a complete audit of the app’s tracking infrastructure and user flow:

Configured Meta SDK and Firebase Events to track every meaningful action inside the app.
Identified drop-off points in the onboarding journey (especially after install but before quote requests).
Designed a funnel model focused on Install ➝ Verification ➝ Quote ➝ Submission.

From there, our strategy included:

Platform Specialization
Google UAC was used to capture high-intent users searching for insurance.
Meta campaigns were optimized for App Events, not just Installs — pushing users to verify and request a quote.
Creative Rotation & Messaging Testing
Ads focused on speed, safety, and ease — with weekly testing of pain-point angles vs. benefit-led messaging.
Localized Audience Targeting
Focused on urban areas with higher smartphone penetration and digitally-inclined car owners.

Cost Control by Funnel Stage
Bidding strategies shifted based on which actions had the strongest downstream conversion rates — maximizing ROI at each stage.

Gallery

The campaign didn’t just drive app downloads — it redefined how Egyptian users experience car insurance.
Bringy now leads the digital conversation in its category, supported by a full-funnel strategy that delivers both education and performance at scale.