Batta Official
Batta Official
Over an 11-month engagement, Adlogic worked closely with Batta Official, a premium modest wear brand based in the UAE, to unlock consistent e-commerce growth across the Gulf. Our performance campaigns spanned Meta and Snapchat Ads, targeting UAE, KSA, Kuwait, and Qatar.
Despite major challenges in website UX and implementation delays, we delivered steady funnel performance, strategic content recommendations, and precise market targeting. With over 130,000 store sessions, 55,000 clicks, and 280+ confirmed orders, the foundation was laid for long-term growth in a highly competitive GCC fashion market.
Platforms We Used
June 2023 - April 2024
Time period
Website sessions
UAE, KSA, Kuwait, and Qatar
Target market
Conversion Rate Uplift
+300%
ROAS
+5.6M
Awareness & Engagement
Batta Official
Batta Official is a Dubai-based modest wear fashion brand with a growing product line focused on premium casual wear. With modern aesthetics, bold color selections, and Arabic-market sensibility, the brand aims to deliver high-quality fashion to GCC shoppers—particularly women aged 20–45.
Though relatively new to performance advertising, Batta had an established Instagram following and a decent Shopify base, making it well-positioned for scalable campaigns across Meta and Snapchat.
MAIN OBJECTIVES
🎯 Drive direct-to-consumer sales in the Gulf through Meta and Snapchat.
🛒 Increase website conversion rate and reduce abandonment.
🧠 Develop a consistent, Gulf-tailored creative direction for ads.
📦 Promote high-margin SKUs and seasonal collections effectively.
🔁 Improve ad efficiency and ROAS month over month.
OUR AUDIT
Strengths
✅ Visually distinct product catalog appealing to GCC fashion tastes.
✅Flexible product line allowed for retargeting by category and price.
✅Instagram presence provided strong base for UGC and brand recall.
✅Shopify base enabled fast integration with Meta Pixel and Snap Pixel.
Challenges
🚧 The website suffered from serious UX issues: slow load time, inconsistent Arabic UI, and poor checkout design.
❌ Limited execution on key CRO recommendations we provided, especially during the first 6 months.
🎯 Ad creatives initially lacked cultural resonance and urgency.
⏳ Campaign scaling was slowed by creative production delays.
Opportunities 🚀
✅GCC shoppers were highly responsive to storytelling and modest fashion done right—especially via video content.
✅Few direct competitors had optimized e-commerce experiences in Arabic and English.
✅Rising demand for occasion-based collections (e.g. Ramadan, Eid, National Days) created strong seasonal hooks.
✅Snapchat was underutilized in the modest fashion segment—offering room for TOF impact.
Compatitor and indusry analysis
Most modest fashion competitors in the GCC rely heavily on organic Instagram or offline retail presence.
Paid campaigns are often brand-focused, not conversion-driven, creating an edge for performance strategies.
Platforms like Meta and Snap are crowded with franchise retailers, but few local DTC brands have cracked ROAS.
Market trends showed a +13% YoY growth in online modest fashion searches across UAE & KSA in 2023.
Average CR benchmarks for modest fashion brands in the region: 0.8%–1.5% (source: Gulf eCom Insights 2023).
Strategy
1. Funnel Architecture
Structured full-funnel campaigns for TOF (broad + interest), MOF (video viewers, add-to-cart), BOF (retargeting by SKU).
Built separate campaigns for UAE vs. KSA to control bid pressure and AOV targeting.
2. Content Optimization
Created ad visuals that reflected regional taste (neutral tones, clean Arabic typography).
Introduced UGC-style video formats to improve authenticity.
Ran split-tests between “model-based” and “flat lay” creatives — model-based had 2x CTR.
3. Conversion Recommendations
Delivered monthly website audits with heatmap-driven insights (slow cart, unlocalized Arabic content, etc.)
Proposed homepage restructuring, one-click checkout, faster image compression — some of which were implemented in Q1 2024.
4. Budget Pacing & Testing
Rolled out CBO structures in peak months (Ramadan, 11.11, Winter launch).
Paused underperforming creatives aggressively and reallocated based on CPA benchmarks.
Gallery
Impact Statement
While Batta Official faced serious challenges in site experience and conversion flow, Adlogic provided performance clarity, content direction, and market-focused strategy.
Our role was not just in running ads—but in building the digital foundation for scalable growth across the Gulf, even under structural limitations.
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