Adlogic · Websites that sell

Sell the whole bed, not one throw.

Cudds sells throws, duvets, toppers and pillows in Egypt. The old store opened on summer. The one live today opens on winter and is built around warmth, the right size and the whole bed in one cart.

See the three decisions Open the live store ↗

cudds.shop

BEFOREAFTER

Drag across the image to compare the old home page with the one live today.

Case · Cudds

The store sold summer. The season had changed.

Cudds sells bedding and home textiles in Egypt. Into October the store still opened on a bed floating in a pool. We run the ads, so we rebuilt the pages they land on for winter, around three decisions.

ShopifyEgyptEnglishMobile-firstLive store · October 2026

Three decisions

What we saw, what we built, why it sells.

One cart for the whole bed

What we saw. Bedding is bought one item at a time: the topper this month, the throw next month.

What we built. A Make the bed builder on the home page: choose a base, add a throw, pick pillows, one total, one button.

Why it sells. The second and third piece sell at full price, in the same order, without a bundle discount.

Warmth and size, answered in two taps

What we saw. A throw, a fibre duvet and a microfiber duvet look the same on a phone. Nothing said which one keeps you warm or which size fits a 160 cm bed.

What we built. A finder: where you use it, how you sleep, your bed width. It names the piece and the size and links to it.

Why it sells. The two questions that stall a bedding order are answered before the product page, so paid traffic lands on the right product.

Payment and returns next to the button

What we saw. The product page showed price, colours and Add to cart. Nothing on cash on delivery, which areas, or what happens if it is wrong.

What we built. Pay on delivery in Cairo and Giza, online elsewhere, open the parcel before you accept it, 10-day replacement, and a warmth scale, all above the description.

Why it sells. In Egypt the order is decided by how she pays and what happens if it is wrong. Both are now answered where the decision is made.

Before and after

Same products. Same prices. A different store.

Left is the old theme. Right is the store live today. Drag each screen to compare.

BEFOREAFTER

Home page

Before. A bed floating in a pool, “Floating into comfort”, then a striped summer duvet. No word on payment or delivery.

After. A faux fur throw on the bed, “Softer nights start here”, two clear buttons (shop throws, find your warmth), then pay on delivery, open before you accept and 10-day replacement right under the hero.

BEFOREAFTER

Throws collection

Before. Theme defaults: red discount tags, three icon buttons on every photo, swatch dots.

After. Category links above the grid, an in-stock-only switch, and cards that say warmth, colour count and rating in words.

BEFOREAFTER

Product page

Before. Price, colours and Add to cart, then the description and two closed tabs. Nothing on payment, delivery or returns.

After. Same price and colours, then payment by area, open-at-the-door, 10-day returns and a warmth scale, all before the description.

How we work

Data first. Design second. Then we build it.

STEP 1Account reviewYour ads and your orders, checked against each other, so we know what actually sells.

STEP 2Competitor studyThe real players in your niche, at home and abroad: their sites, ads and prices.

STEP 3Site auditEvery page tested on a phone to find where buyers drop off and why.

STEP 4Design & copyEvery screen designed and written in full, in English and Arabic.

STEP 5Build & launchBuilt on your current store in phases, so it keeps selling while we work.

The service

Website design & build, from Adlogic.

We're a performance marketing agency, so we design for one thing: turning paid traffic into orders. That means we know which pages your ads land on and what those visitors need to see.

E-commerce brands on Shopify in Egypt, Saudi Arabia and the UAE

Stores with traffic but too few orders

Brands about to scale ads that want the site ready first

✓Data-backed auditAds, orders and behaviour reviewed before any design.

✓Competitor studyWhat the strongest stores in your niche do, and where they're weak.

✓Full design & copyHome, collections, product page, cart and the pages your brand needs.

✓Arabic, done properlyRight-to-left layout and human-written Arabic copy.

✓Build on your storeOn a copy of your theme, published only when you approve it.

✓Trust & checkoutPayment options, delivery and returns made clear before checkout.

✓Tracking checkedPixel and analytics verified end to end before launch.

✓Launch with adsCampaigns pointed at the new pages, with results read from your store's data.

Questions

Before you ask.

Do I need to change platform or start a new store?

No. We build on your existing Shopify store and theme. Products, orders, customers and apps stay where they are.

Will my site go offline while you work?

No. We work on a copy of your theme and publish each phase only after you approve it.

Do you only work with brands that run ads with you?

No, but it helps. When we run your ads too, we design the pages your campaigns land on and measure the change from your store's own numbers.

Can you build the Arabic version?

Yes. We build a right-to-left Arabic store with copy written by a person, not machine translation, and a language switch in the header.

How long does it take?

It depends on the scope. We release in phases, starting with the pages that turn a visit into an order, so improvements go live early.

Sell the whole bed, not one throw.

The store sold summer. The season had changed.

What we saw, what we built, why it sells.

One cart for the whole bed

Warmth and size, answered in two taps

Payment and returns next to the button

Measured from the store, not the ad platform.

Same products. Same prices. A different store.

Home page

Throws collection

Product page

What would this look like on your store?

Data first. Design second. Then we build it.

Website design & build, from Adlogic.

Before you ask.

Send us your store. We'll tell you why it isn't selling.