Artmood
ARTMOOD
Artmood partnered with Adlogic to expand its online presence and drive premium home décor sales in Egypt.
Facing a highly price-sensitive market, we focused on emotional branding, UGC content, and full-funnel Meta campaigns.
The result: a 250% increase in website traffic, over 3,500 orders, and a +160% improvement in ROAS within months.
Platforms We Used
October 2020 - March 2022
Time period
Total Orders Generated
Monthly Messages
+65%
CTR
Egypt
Target market
ROAS
CPA Reduction
+5.0M
Awareness & Engagement
About Artmood
Artmood stands at the intersection of elegant design and functional home essentials.
Focused on delivering superior craftsmanship and unique aesthetics, Artmood targets Egyptian women aged 25–65 looking to elevate their living spaces with stylish and durable décor pieces.
With a product range that blends everyday practicality with a refined sense of beauty, Artmood offers a premium alternative to mass-market home textiles.
MAIN OBJECTIVES
🚀 Drive high volumes of qualified traffic to the Artmood website.
🎯 Achieve consistent and scalable e-commerce sales through Meta campaigns.
👥 Build strong social proof and brand engagement through content-driven strategies.
OUR AUDIT
Strengths
✅ High-quality, visually appealing products; unique material sourcing; a clear brand identity centered around elegant living; and flexible operational responsiveness to customer needs.
Challenges
✅ High price point compared to traditional market players.
✅ New brand with no existing customer base or brand familiarity.
✅ Need to quickly differentiate based on value rather than price.
Opportunities 🚀
✅ Growing interest among Egyptian consumers in premium, durable home décor products.
✅ Limited emotional branding from competitors, opening a window for lifestyle-driven marketing.
✅ High potential to dominate social proof and brand trust through UGC and customer interaction.
Compatitor and indusry analysis
Before launching campaigns for Artmood, Adlogic conducted an in-depth analysis of the Egyptian home textiles and décor market.
Our research highlighted the following key insights:
- Market Size & Growth Trends
The Egyptian home textiles market was valued at approximately $1.5 billion in 2020, with a steady annual growth rate of 6–8%, driven by increasing demand for affordable luxury and home lifestyle products among middle- and upper-middle-class consumers. - Competitive Landscape
The market was highly fragmented, with most players competing primarily on price sensitivity rather than quality or design.
Major competitors included local manufacturers offering mass-market, lower-cost products with limited branding efforts. - Consumer Behavior
72% of purchasing decisions in the home décor category were influenced by visual content on social media, particularly Instagram and Facebook, according to a 2020 Digital Trends Egypt report.
However, only a few local brands were leveraging emotional, aspirational content to connect with consumers. - Advertising Gaps
Our research found that less than 30% of home décor brands in Egypt were actively investing in full-funnel Meta campaigns — leaving a significant opportunity to capture intent at different stages of the buyer journey.
Strategy
Grounded in deep market research and competitive analysis, Adlogic designed a comprehensive performance marketing strategy to help Artmood scale effectively within Egypt’s competitive home décor market.
Our approach started with solid technical groundwork:
- Website & Funnel Audit
We conducted a full audit of Artmood’s website to optimize the customer journey.
We reviewed conversion pathways step-by-step, identified friction points, and recommended (or directly implemented) UX improvements to streamline the buying process.
We also checked website loading speed, mobile responsiveness, and overall funnel efficiency to maximize conversion rates. - Analytics & Tracking Setup
We reviewed and verified Google Analytics installation and ensured Meta Pixel was correctly set up and tracking all critical events.
Where necessary, we implemented new tracking setups to guarantee full visibility across customer actions. - Creative Content Optimization
We assessed all available visual assets — images, videos, and previous ad creatives — and provided recommendations for enhancing production quality and messaging to align with emotional and aspirational branding. - Premium Positioning through Storytelling
Moving away from price competition, we positioned Artmood as a lifestyle brand through aspirational, emotional content emphasizing design excellence and everyday luxury. - Full-Funnel Campaign Architecture
We structured Meta campaigns to target each customer journey stage: awareness, engagement, consideration, and purchase, leveraging dynamic retargeting flows to maximize conversions. - Continuous Data-Driven Optimization
Performance was monitored daily, with agile budget shifting toward top-performing ad sets, ensuring maximum ROAS without diluting Artmood’s premium brand positioning.
Gallery
Impact Statement
The campaigns delivered more than just conversions — they helped establish Artmood as a trusted premium brand in Egypt’s home décor space, building a loyal customer base and positioning it for long-term digital growth.
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