CUDDS

CUDDS EGYPT

Cudds partnered with Adlogic to scale its online presence and increase home textiles sales in Egypt.
Operating in a price-sensitive market, we focused on lifestyle-driven content, UGC, and full-funnel Meta campaigns.
The result: a 3× increase in traffic, doubling conversion rates, and a 2.4× ROAS within the first 60 days.

Platforms We Used

Nov 2024 : Prsesnt

Time period

30%

CTR

%250

Decrease

+40,000

Followers

Egypt

Target market

%500

Total sale

%360

Increase

+1,1M

Awareness & Engagement

110%

ROAS

%200

Ad Spend

%190

Converson Rate Increase

+6.5M

Video Views

We’ve had a fantastic experience working with Adlogic co. They manage our website, Facebook, and Instagram ads, and the results have been outstanding. Their team is responsive, creative, and data-driven. Always focused on improving performance and meeting our goals.Since partnering with them, we’ve seen a noticeable increase in traffic, engagement, and conversions. They understand our brand and consistently deliver ads that resonate with our audience. Highly recommended for anyone looking to grow their online presence with a reliable and professional digital marketing partner

Reem Tarek

Brand CO-Owner

About CUDDS

Cudds is a modern Egyptian brand specializing in high-quality home textiles and bedding essentials.

Offering a wide range of products — from premium duvets and pillows to cozy blankets and linens — Cudds focuses on blending everyday comfort with affordable luxury.

MAIN OBJECTIVES

✅ Strengthen Digital Brand Awareness
Establish Cudds as a recognizable, trusted name in the Egyptian home textiles market by amplifying its presence across social channels.

✅ Increase Online Sales
Drive significant growth in e-commerce revenue by building high-converting, full-funnel campaigns on Meta platforms.

OUR AUDIT

Strengths

✅ Cudds had several strong foundations that supported rapid growth.
✅Their product line matched the needs of Egypt’s middle and upper-middle class perfectly, offering high-quality, visually attractive home essentials.
✅The brand had already started gaining organic recognition among consumers even before major advertising efforts.
✅Additionally, their operations were highly responsive, enabling quick adaptations to marketing insights and audience behaviors.

Challenges

✅ Low conversion rates despite reasonable website traffic, indicating gaps in audience targeting and customer journey flow.

✅ Lack of emotional connection in the brand’s online presence, with limited use of user-centered content like UGC.

✅ Inefficient campaign structure on Meta platforms, with minimal funnel separation and retargeting.

✅ Underutilization of dynamic creative strategies, resulting in lower engagement rates compared to market potential.

Opportunities 🚀

✅ Strong demand in Egypt for affordable luxury home textiles, especially during peak seasons like winter.

✅ High potential to differentiate through emotional, human-centered content (UGC) — a gap largely missed by competitors.

✅ Untapped opportunities for structured, full-funnel Meta campaigns designed to nurture audiences through every buying stage.

✅ Availability of scalable, performance-driven strategies that could maximize ROAS without heavy discounting or price cuts.

Compatitor and indusry analysis

Before launching our campaigns, Adlogic conducted a comprehensive study of the Egyptian home textiles market and competitive landscape.

We found that while the market is competitive, much of the focus from existing players was centered on aggressive price promotions and broad, unfocused marketing strategies.
Few brands were actively investing in creating emotional connections with their customers, especially through relatable, real-life content.

Our industry analysis also highlighted:

Rising demand among middle and upper-middle class consumers for affordable yet high-quality bedding and home essentials.
A noticeable gap in lifestyle-driven brand positioning — with most competitors presenting products transactionally rather than aspirationally.
Limited use of advanced Meta campaign structures, dynamic retargeting, and UGC-based marketing among competitors.

These insights helped us identify clear differentiation points for Cudds — focusing on emotional resonance, lifestyle appeal, and performance marketing excellence to capture and grow their market share effectively.

Strategy

Based on our audit and market analysis, Adlogic designed a focused strategy for Cudds aimed at boosting online sales, strengthening brand awareness, and optimizing overall campaign performance.

Our approach was structured around four key pillars:

Audience Precision
We redefined audience segments to target high-intent buyers within Egypt’s middle and upper-middle class — prioritizing interests in home décor, comfort living, and lifestyle upgrades.
UGC-Driven Content
We introduced a user-generated content (UGC) approach that showcased real customers using Cudds products, creating emotional resonance and building social proof.
Full-Funnel Campaign Architecture
We built a layered Meta campaign structure: cold prospecting for new audience reach, engagement retargeting for warm audiences, and dynamic product remarketing to drive conversions.
Continuous Data-Driven Optimization
We implemented real-time monitoring, creative testing, and budget shifting to prioritize top-performing campaigns — maximizing ROAS and improving conversion rates while maintaining Cudds’ premium brand perception.

This strategy enabled Cudds to achieve outstanding growth in both digital visibility and online revenue within a short time frame.

Gallery

The campaign didn’t just drive short-term revenue — it positioned Cudds as a modern, lifestyle-first brand in a crowded market, creating long-term value and customer loyalty in the home décor space.