Linah Farms
LINAH FARMS
Linah Farms partnered with Adlogic to strengthen its digital presence and drive premium dates sales in Egypt.
Facing strong competition and seasonal demand peaks, we focused on audience precision, UGC-driven storytelling, and full-funnel performance campaigns across Google and Meta.
The result: over 300% increase in online engagement, a 2.8× ROAS, and more than 4× growth in online sales during peak seasons.
Platforms We Used
Nov 2024 : Prsesnt
Time period
40%
CTR
%30
Decrease
+30,000
Followers
Egypt
Target market
%400
Total sale
%266
Increase
+2.8M
Awareness & Engagement
280%
ROAS
%200
Ad Spend
%194
Converson Rate Increase
+14.4M
Video Views
About Linah Farms
Linah Farms, founded in 1997 with the vision of making Egypt a global leader in Medjool date production, has transformed barren desert land in the Bahareya Oasis into a thriving farm. This family-owned and operated business, now cultivating over 70,000 date palms with a goal of 100,000, is a fully integrated operation encompassing cultivation, packing, and export. While specializing in Medjool dates, Linah Farms also produces other crops, maintaining a commitment to sustainability, innovation, and delivering high-quality products.
MAIN OBJECTIVES
✅Achieve profitable digital growth across all seasons
✅Boost retention and build long-term customer value
✅Optimize channel-specific ROAS and cost per purchase
✅Expand reach across new audiences and territories
OUR AUDIT
Strengths
✅ Premium positioning with high repeat-purchase potential
Visually distinctive brand identity
✅ A distinctive product with high quality and superior to competitors.
✅ The brand’s approach to dealing with its customers is distinctive.
✅ Strong D2C operational capability
Challenges
✅ Periodic surges in demand requiring scalable infrastructure.
✅ Ad saturation during festive months.
✅ Need to maintain momentum post-season.
✅ The content direction needs to adjust.
Opportunities 🚀
✅ Expand positioning into wellness/lifestyle niches
✅ Turn existing customers into brand advocates
✅ Leverage Google & TikTok more effectively year-round
✅ Using new campaigns structure
✅ Renew the marketing comntent direction
Compatitor and indusry analysis
Prior to launching our campaigns, Adlogic conducted a detailed study of the Egyptian premium dates market and its competitive environment.
Our key findings included:
- Market Size & Seasonal Trends
The Egyptian dates market was valued at approximately $120 million annually, with seasonal peaks around Ramadan and national holidays — accounting for nearly 40% of annual sales within just a few months. - Competitive Landscape
The market featured a mix of traditional vendors and emerging premium brands.
However, few competitors actively invested in structured digital marketing strategies or brand storytelling — with the majority relying on offline sales and limited seasonal promotions. - Consumer Behavior
Over 70% of premium date buyers were influenced by branding elements such as packaging, origin authenticity, and organic certifications, according to regional consumer reports.
Yet, most market players underutilized digital platforms to showcase these strengths. - Advertising Gaps
Less than 25% of premium dates brands had an active presence on Google Ads or Meta platforms, creating a clear opening for aggressive digital performance strategies.
Strategy
Following an in-depth audit of Linah Farms’ digital assets, website funnel, and tracking infrastructure, Adlogic developed a market-specific performance strategy grounded in real consumer behavior and competitive gaps.
Our approach included six core pillars:
- Website and Funnel Optimization
We audited the Linah Farms website for speed, mobile responsiveness, and conversion pathways, recommending UX improvements to streamline the buying journey during peak periods. - Analytics & Tracking Enhancement
We verified and optimized Google Analytics and Meta Pixel setups to ensure complete visibility of user actions across the funnel. - Premium Brand Positioning
Rather than competing on pricing like traditional vendors, we focused on farm-to-table storytelling, organic certifications, and gift-worthy packaging to establish a premium market perception. - Seasonal Campaign Structuring
We launched full-funnel campaigns on Meta and Google, aligning messaging and ad formats with Ramadan and seasonal gifting themes to capture peak demand windows. - Content Personalization & UGC Integration
We incorporated authentic UGC and customer testimonials into ad creatives to build emotional trust and social proof among potential buyers. - Continuous Data-Driven Optimization
Campaigns were monitored daily, with budget reallocations and creative refinements based on real-time ROAS and conversion data, ensuring maximum performance during critical sales periods.
This data-driven strategy enabled Linah Farms to achieve strong market penetration, high online engagement, and substantial revenue growth within Egypt’s premium dates category.
Gallery
Impact Statement
The campaigns not only exceeded sales targets but also significantly strengthened Linah Farms’ positioning as a leader in the premium dates category, setting a new benchmark for digital excellence within their industry.
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