Snacks Roastery
Snacks Roastery
Snacks Roastery, a growing Egyptian brand specializing in nuts and dried fruits, partnered with us for a full-scale performance marketing engagement.
Our role went far beyond media buying — we restructured their funnel, built conversion-focused campaigns across Meta and TikTok, and enhanced their website experience by developing a new Shopify storefront.
The result was a major increase in conversion rates, consistent growth in monthly orders, and scalable ROAS across key platforms.
Platforms We Used
February 2024 - October 2024
Time period
Conversion Rate Uplift
+70,000
Followers
Egypt
Target market
Conversion Rate Uplift
+400%
Total sale
+240%
ROAS
Total orders
+2.5M
Awareness & Engagement
About Snacks Roastery
Snacks Roastery is an Egyptian brand specializing in premium roasted nuts, dried fruits, and handcrafted snack blends.
With a strong focus on freshness, natural ingredients, and modern packaging, the brand caters to quality-conscious consumers seeking healthier snacking alternatives.
Operating as a direct-to-consumer business, Snacks Roastery serves customers across Egypt through its Shopify-powered website and vibrant presence on Meta and TikTok platforms.
Its product offering includes daily snack packs, gifting boxes, and seasonal assortments — making it a versatile brand for both everyday use and special occasions.
MAIN OBJECTIVES
✅Build full-funnel campaigns to increase direct-to-consumer sales while maintaining healthy ROAS.
✅Optimize the Digital Purchase Experience
Redesign the website to reduce drop-offs, improve checkout flow, and unlock higher conversion rates — especially on mobile.
✅Establish a Long-Term Growth Engine
Develop a scalable acquisition strategy powered by creative testing, catalog-based remarketing, and seasonal campaign planning.
OUR AUDIT
Strengths
✅High Product-Market Fit: The brand already had traction with offline and social audiences thanks to its premium quality and competitive pricing.
✅Visually Strong Product Line: Clean packaging, vibrant product assortments, and giftable collections made the brand naturally suitable for high-impact creatives.
✅Wide Product Range: With offerings from snack-sized bags to seasonal gift boxes, the catalog allowed for smart segmentation and bundling strategies.
✅Engaged Audience Base: The brand had an active social presence and solid customer feedback — both of which supported remarketing and influencer collaborations.
Challenges
– Low Conversion Rates on the Old Website
The previous site suffered from slow load times, poor mobile usability, and friction in the checkout flow — especially on bundled and high-AOV products.
– Inconsistent ROAS Across Campaigns
Funnel leaks, tracking gaps, and unsegmented remarketing created sharp fluctuations in return on ad spend.
– Seasonal Sales Pressure
Periods like Ramadan and Black Friday intensified competition, driving up CPMs and requiring a stronger creative and budget strategy.
-Audience Fatigue and Limited Creative Variation
The brand’s earlier campaigns relied heavily on static creatives, limiting engagement and retargeting efficiency over time.
Opportunities 🚀
✅ Market Gap in Mobile-Optimized Snack Stores
Few competitors had fast, mobile-friendly e-commerce funnels — giving Snacks Roastery a clear advantage with the right site infrastructure.
✅ Rising Demand for Online Gifting
Search and behavioral data indicated growing interest in convenient, ready-to-ship snack gift bundles — especially during holidays and Ramadan.
✅ Visual Strength as a Performance Asset
The brand’s colorful products and packaging naturally supported scroll-stopping creatives across Meta and TikTok.
✅ Untapped Potential in TikTok’s Discovery Funnel
The snack category aligned perfectly with TikTok trends and audience behaviors, yet most local players had little to no presence on the platform.
Compatitor and indusry analysis
The online snack and dried fruit market in Egypt is growing, but remains largely underdeveloped from a performance marketing perspective.
Most competitors rely on social DM orders, marketplaces, or slow WooCommerce setups — lacking real funnel structure or tracking systems.
Few brands invest in scalable paid acquisition, leaving Meta and TikTok channels underserved in the category.
Gifting-focused products (like nuts and snack boxes) are trending upward, especially during Ramadan, Mother’s Day, and seasonal occasions — but most brands fail to structure their offers accordingly.
Customer expectations have shifted toward speed, mobile experience, and branded packaging — areas where Snacks Roastery was well-positioned to lead.
Our research showed a clear opening for a digitally structured brand with strong visual identity, fast website performance, and data-driven campaigns to dominate the direct-to-consumer snack space.
Strategy
Before scaling campaigns, we audited the full digital funnel — from ad click to checkout — to identify leaks and growth levers.
🔧 Funnel & Tracking Fixes
Rebuilt the website from scratch on Shopify to improve mobile performance, product discovery, and checkout UX.
Installed Meta Pixel (with CAPI) and TikTok Pixel to track add-to-cart, purchase, and pageview events reliably.
Configured Google Analytics + UTM tracking to support funnel segmentation and campaign attribution.
🟢 Impact:
Post-launch, the conversion rate increased by +67%, and CPA dropped by 35%, giving us a stronger base to scale from.
🎯 Performance Strategy Pillars
Full-Funnel Campaign Architecture
• TOF: Awareness through TikTok Top View + Meta interest targeting
• MOF: DPA retargeting for cart abandoners and product viewers
• BOF: Purchase-intent audiences (video watchers, site returners) with urgency angles
Creative Testing Cycles
Weekly creative rotation across static, UGC, and bundle-focused videos
• Tested seasonal messaging (Ramadan, school snacks, gifting)
• Best performers scaled via Lookalike Audiences and CBO
Product-Based Funnel Segmentation
Structured campaigns around product categories:
• Gift Boxes, Premium Mixes, Value Packs — each with tailored copy, visuals, and offer positioning
Budget Pacing & Event-Based Optimization
Scaled ad sets based on lowest CPA per funnel event (e.g., Purchase vs. ATC)
Prioritized high-margin SKUs in top-performing ad sets
Gallery
Impact Statement
Our partnership with Snacks Roastery transformed the brand’s digital trajectory — not only by increasing sales, but by establishing a complete, conversion-optimized funnel built for scale.
Through smart campaign architecture, creative testing, and a high-performing Shopify experience, we helped unlock measurable and sustainable growth in a highly competitive category.
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