Adlogic · Websites that sell

We design stores around why people don't buy.

Most redesigns start with a mood board. Ours start with your ad account, your orders and your competitors. Then we design every page to remove a reason someone left without buying.

gameguru-eg.com
GameGuru home page before the redesign
GameGuru home page after the redesign
BEFOREAFTER

Drag across the image to compare the old home page with the new one.

Case · GameGuru

A beautiful product on a store that hid what made people trust it.

GameGuru makes clear acrylic tawla, chess and family games in Egypt, and engraves names on them. Sales had slowed, and the ads were paused. Before we designed anything, we reviewed the account's full history, audited every page on mobile and studied 20 competitors in Egypt and abroad.

ShopifyEgyptMobile-firstEnglish + ArabicDesign concept · 2026
Hidden

Cash on delivery was invisible

COD was available, but nothing before checkout said so. At checkout it came last, with a 20 EGP fee.

Fix: COD, delivery time and exchange shown on every page
Out of season

The home page sold beach towels

The first thing visitors saw was a summer product, with several sizes sold out.

Fix: lead with tawla, gifting and personalisation
Buried

Price below the fold

On the product page, buyers scrolled past the gallery to find the price, then hit four dice-colour dropdowns.

Fix: price, size and name in the first screen
No proof

Zero reviews on any product

No ratings, no customer photos, for products costing 2,500 to 9,000 EGP.

Fix: photo reviews requested on WhatsApp after delivery
Dead end

Nothing after "Add to cart"

No related products, no gift option, no add-on in the cart.

Fix: "Complete the set", gift wrap and one smart add-on
Language

Arabic existed, but nobody could reach it

An Arabic version was live but hidden, machine-translated and not right-to-left.

Fix: a proper Arabic store with a switch in the header

Before and after

Same products. Same prices. A different store.

Every change below works without a discount. Drag each screen to compare.

Home page before
Home page after
BEFOREAFTER

Home page

Before. Summer towels, several sold out, and a "We ship worldwide" banner. Nothing about cash on delivery.
After. Tawla and gifting lead. Cash on delivery, delivery time and exchange sit right under the hero.
Product page before
Product page after
BEFOREAFTER

Product page

Before. Gallery first. The price sits below the fold, with no reviews and no delivery info.
After. Badge, gallery, reviews and price all in the first screen, plus the Sympl instalment line.
Product options before
Product options after
BEFOREAFTER

Product options

Before. Four required dice-colour dropdowns and two engraving fields before Add to cart.
After. Size, colour, "Make it yours" and "Send it as a gift" in one clean block, then trust promises under the button.
Tawla collection before
Tawla collection after
BEFOREAFTER

Tawla collection

Before. A plain title, 35 products and a "Choose options" button on every card.
After. A collection with a point of view: sub-tabs, filters, badges and a personalisation tile inside the grid.
Clear acrylic tawla, open, seen from above

Built for this brand

Try the engraving preview.

GameGuru engraves names for 200 EGP, but buyers only got a text box. We designed a live preview, so people see the board with their name before they order. It works in Arabic too.

The full design

Seven screens, written in full.

Every headline, label and answer is real copy, ready to build. Scroll inside each phone.

New GameGuru Home
HomeTrust row, game finder, gifting
New GameGuru Tawla collection
Tawla collectionTabs, filters, feature tiles
New GameGuru Product page
Product pageSize, name and gift in one block
New GameGuru Gifts hub
Gifts hubBy budget or by occasion
New GameGuru Make it yours
Make it yoursNames, dates, logos, teams
New GameGuru Cart
CartGift note, add-on, delivery date
New GameGuru desktop home page

How we work

Data first. Design second. Then we build it.

STEP 1Account reviewYour ads and your orders, checked against each other, so we know what actually sells.
STEP 2Competitor studyThe real players in your niche, at home and abroad: their sites, ads and prices.
STEP 3Site auditEvery page tested on a phone to find where buyers drop off and why.
STEP 4Design & copyEvery screen designed and written in full, in English and Arabic.
STEP 5Build & launchBuilt on your current store in phases, so it keeps selling while we work.

The service

Website design & build, from Adlogic.

We're a performance marketing agency, so we design for one thing: turning paid traffic into orders. That means we know which pages your ads land on and what those visitors need to see.

E-commerce brands on Shopify in Egypt, Saudi Arabia and the UAE
Stores with traffic but too few orders
Brands about to scale ads that want the site ready first
✓Data-backed auditAds, orders and behaviour reviewed before any design.
✓Competitor studyWhat the strongest stores in your niche do, and where they're weak.
✓Full design & copyHome, collections, product page, cart and the pages your brand needs.
✓Arabic, done properlyRight-to-left layout and human-written Arabic copy.
✓Build on your storeOn a copy of your theme, published only when you approve it.
✓Trust & checkoutPayment options, delivery and returns made clear before checkout.
✓Tracking checkedPixel and analytics verified end to end before launch.
✓Launch with adsCampaigns pointed at the new pages, with results read from your store's data.

Questions

Before you ask.

Do I need to change platform or start a new store?

No. We build on your existing Shopify store and theme. Products, orders, customers and apps stay where they are.

Will my site go offline while you work?

No. We work on a copy of your theme and publish each phase only after you approve it.

Do you only work with brands that run ads with you?

No, but it helps. When we run your ads too, we design the pages your campaigns land on and measure the change from your store's own numbers.

Can you build the Arabic version?

Yes. We build a right-to-left Arabic store with copy written by a person, not machine translation, and a language switch in the header.

How long does it take?

It depends on the scope. We release in phases, starting with the pages that turn a visit into an order, so improvements go live early.

Send us your store. We'll tell you why it isn't selling.

A free review of your home page, product page and checkout on mobile, with the three changes we'd make first.

Get a free site review
WhatsApp us