Makkah Halal Forum

It was our honor to lead the global digital promotion of the Makkah Halal Forum (MHF), one of the region’s most anticipated halal industry exhibitions.
Our mission: generate high-quality leads and exhibitor sign-ups across Saudi Arabia, Southeast Asia, North Africa, and the broader Islamic economic network.

We built a multi-channel, multi-market performance engine using Meta, Google, YouTube, LinkedIn, and SEO—with content and funnels tailored by audience type.
The result: 10,000+ leads, 1,000+ exhibitor form submissions, and 50M+ impressions across 7 target countries, establishing MHF as a global event brand ahead of 2025.

Platforms We Used

MHF 2023 - MHF 2024

Time period

102000

📥 Total Leads

KSA, Pakistan, Indonesia, Malaysia, Egypt, Nigeria, South Africa

Target market

10620

📝 Long Form Exhibitor Submissions

+50M

Awareness & Engagement

📈 Conversion Rate

About Makkah Halal Forum

The Makkah Halal Forum (MHF) is a global event organized under the Islamic Chamber of Commerce’s vision to promote innovation, investment, and strategic cooperation across the halal ecosystem.

The event brings together halal industry leaders, producers, and policymakers from over 20 countries—making it one of the largest forums of its kind in the Islamic economy.

Our role was to digitally activate the event’s international reach and ensure measurable, qualified engagement from exhibitors, sponsors, and strategic visitors.

MAIN OBJECTIVES

🎯 Drive qualified exhibitor leads and long-form submissions.

🌍 Promote the event across global halal hubs (Middle East, Southeast Asia, Africa).

🧠 Educate and engage new audiences unfamiliar with the forum.

🛫 Support physical attendance from targeted B2B profiles.

📊 Collect segmented leads for CRM activation.

OUR AUDIT

Strengths

✅Strong institutional backing and event credibility.

✅High-interest topic across diverse markets.

✅Visually clean and structured branding enabled quick creative turnaround.

✅Dedicated landing pages per market/language helped support localization.

Challenges

Low awareness outside Saudi Arabia.
Need for multi-language creative + content in record time.
B2B audience required customized targeting and value messaging.
Varying regulations and CPC/CPM benchmarks across countries.

Opportunities 🚀

✅Untapped interest in halal investment and cross-border collaboration.

✅Strong cost-efficiency on Meta & Google in Indonesia, Nigeria, and Pakistan.

✅YouTube as a breakout platform for video-led trust building.

✅High funnel elasticity—audiences responded to clear benefit messaging.

Compatitor and indusry analysis

Few halal exhibitions use structured performance marketing.
Most rely on traditional press or government-led media.
MHF outperformed peers by having a segmented funnel, localized content, and multi-market acquisition structure.
Market searches for “Halal Expo” + “Halal Trade Show” rose +21% YoY in Southeast Asia.

Strategy

1. Funnel Segmentation

Exhibitors → Long-form conversion-focused campaigns
Visitors → Awareness + short form + remarketing to convert

2. Platform Breakdown

Meta: Country-level targeting + Lookalikes + Custom events
Google Search: Strategic keyword bidding (“halal exhibition”, “book booth”, etc.)
YouTube: Promo video rollouts per region (Arabic + English + Urdu + Bahasa)
LinkedIn: Targeted exhibitor campaigns by industry (Agri, Pharma, Logistics)
SEO: Keyword-optimized landing pages + indexable event content

3. Creatives & Content

100+ visuals produced in 4 languages
Split-tested static vs video vs testimonials
Focus on clarity, incentive (“Book your booth”), and urgency

Gallery

We helped transform MHF from a regional initiative into a global digital event brand.
Through strategic targeting, localized content, and precision funnels, we connected the forum with thousands of serious leads across the halal industry—and positioned it for exponential growth in 2025.