Case studies / Batta Official
Batta Official · Modest fashion · UAE, KSA, Kuwait, Qatar · Jun 2023 – Apr 2024
How Batta built a Gulf eCommerce funnel across four markets and 280+ confirmed orders
A Dubai modest-wear brand new to performance advertising, with a slow, partly unlocalised store. Eleven months of full-funnel Meta and Snapchat built the funnel, the creative direction and the market split, and reported honestly on what the site was costing the campaign.
Engagement closed Apr 2024 · figures as reported at the time
130,000+Store sessions11 months, Meta + Snapchat
280+Confirmed ordersConfirmed by the client
5.6M+Reach & engagementMeta + Snapchat
The case in 30 seconds
The challenge
A brand with the right product and the wrong storefront: slow load, inconsistent Arabic UI, a checkout that lost buyers, and four Gulf markets bidding against each other.
What we changed
Split the funnel by market, rebuild the creative for Gulf taste, and audit the site monthly so every conversion recommendation was on the record.
The result
130,000+ sessions, 55,000 clicks and 280+ confirmed orders, plus a documented list of what the store had to fix to scale.
Our diagnosis
The media worked. The storefront was the ceiling.
One map of the funnel, the markets and the site before scaling.
- Distinct product, real audienceModest wear with an established Instagram following
- Store UX problemsSlow load, inconsistent Arabic UI, poor checkout
- Four markets in one accountUAE and KSA bidding against each other
- Creative without local resonanceNo urgency, no Gulf styling cues
- CRO fixes not shippedMost recommendations waited until Q1 2024
The opportunity
Market-split funnelsGulf-specific creativeSnapchat in an empty categoryDocumented CRO audits
→A funnel the store can grow intoBefore → After
What actually changed
BeforeAfter
BeforeOne account for the whole Gulf
AfterSeparate UAE and KSA campaigns to control bid pressure and AOV
BeforeFlat-lay product images
AfterModel-led creative, which doubled CTR against flat lay
BeforeInstagram-only presence
AfterSnapchat added where modest fashion had almost no paid competition
BeforeNo record of site problems
AfterMonthly written site audits with the fixes prioritised
BeforeAlways-on generic offers
AfterOccasion-based collections: Ramadan, Eid, National Days, 11.11
Growth strategy
One growth system. Four connected levers.
01 — Media
Full-funnel across Meta and Snapchat, with UAE and KSA funded separately.
TOF broad + interest→MOF video viewers + ATC→BOF retargeting by SKU
CBO in peak months; underperformers paused fast and the budget reallocated on CPA.
02 — Creative
Gulf-specific direction: neutral tones, clean Arabic typography, UGC-style video.
Model-based creative beat flat lay by 2× on CTR.
03 — Season
Occasion collections carried the calendar: Ramadan, Eid, National Days, 11.11.
High-margin SKUs prioritised in every flight.
04 — Measurement
Monthly site audits delivered in writing, whether or not they were actioned.
Confirmed orders, not platform conversions, judged the month.
Creative strategy
The creative system
The pieces that did the work, not the whole gallery.
- Format
- Model-led video · TOF
Why it workedReal styling on a real person outperformed flat-lay product shots by 2× on click-through: in modest fashion, the drape is the product.
- Format
- Occasion collection · MOF
Why it workedRamadan, Eid and National Day collections gave warm audiences a deadline that did not depend on discounting.
- Format
- SKU retargeting · BOF
Why it workedThe piece you viewed, by category and price band, for a catalogue that spans several price points.
What we learned
01
Media cannot outrun a broken checkout.
130,000 sessions turned into 280 orders. The funnel was doing its job; the store was where the money was lost, and that is written into the client's own reports.
02
Put the recommendations in writing every month.
Most CRO fixes only shipped in the final quarter. Because every audit was documented, the cause of the conversion gap was never in dispute.
03
Go where the category is not advertising.
Snapchat was almost empty of modest-fashion performance advertisers, which made top-of-funnel reach cheaper there than on Meta.
Proof
Documented in the tools
Business impact
The business impact
As reported at the close of the engagement.
130,000+Store sessionsMeta + Snapchat
55,000Ad clicksMeta + Snapchat
280+Confirmed ordersconfirmed by the client
5.6M+Reach & engagement4 Gulf markets
Client spend and revenue are confidential; figures are as reported in the campaign's own reporting for the period stated, with sensitive values in the screenshots redacted.
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