Nacita Auto Care
Nacita Auto Care
Over a 16-month partnership, we helped Nacita Autocare transform its digital sales engine from inconsistent returns to a highly optimized, scalable e-commerce operation.
Our role spanned full-funnel campaign execution, content direction, and website optimization—resulting in sustained growth across Meta platforms and beyond.
Through continuous experimentation and strategic refinement, we delivered over 3,200 confirmed purchases, generated 55M+ impressions, and maintained a monthly ROAS between 10.6x and 23.3x, while also improving the website’s conversion rate via data-driven UX recommendations.
Platforms We Used
February 2023 - August 2024
Time period
Net Sales
+200,000
Followers
Egypt
Target market
Conversion Rate Uplift
10.6 – 23.3
ROAS
+ $55,000
Spent
Total orders
+55M
Awareness & Engagement
Nacita Auto Care
Nacita Autocare is a growing automotive accessories brand under the well-established NACITA Group, providing car enthusiasts across Egypt with a premium selection of vehicle care products, gadgets, and tools. With an expanding Shopify store and a strong offline retail presence, the brand was seeking to amplify its direct-to-consumer (DTC) digital performance.
Despite strong brand equity in the automotive sector, Nacita Autocare faced challenges typical of retail brands transitioning into e-commerce — especially around funnel efficiency and content suitability for online conversion.
MAIN OBJECTIVES
🎯 Drive Direct Online Sales via the Shopify store using Meta as the main acquisition channel.
📈 Improve Conversion Efficiency across ad creatives and website journey.
🧠 Optimize Content Strategy through performance-led design and UGC-based video testing.
🛍️ Increase Product Awareness for high-margin SKUs and seasonal bundles.
🔄 Build a Sustainable, Scalable Funnel that could deliver consistent ROAS across campaigns and months.
OUR AUDIT
Strengths
✅Strong offline brand reputation and parent company trust (NACITA Group).
✅Diverse and practical product catalog with clear market fit.
✅Shopify backend enabled fast implementation of tracking and analytics.
✅Dedicated team that implemented creative and technical recommendations consistently.
Challenges
🚧 Low conversion rate at the start due to a weak mobile funnel and poor UX.
📉 Creatives and product visuals lacked structure, consistency, and conversion-driven intent.
⛔ Limited content variation for ad testing (especially video formats).
🧭 No clear funnel segmentation by product or season before collaboration began.
Opportunities 🚀
✅Huge untapped potential in Meta’s middle and bottom funnel (especially DPA + Reels Retargeting).
✅Product types were perfect for bundling and promotional hooks (Ramadan, travel kits, etc.).
✅TikTok and creator content opened a path for visual storytelling with clear product benefits.
✅Gradual content improvement had high ROI once paired with performance testing.
Compatitor and indusry analysis
- While Egypt’s auto accessories market is crowded offline, few brands have structured e-commerce funnels.
- Most competitors rely on marketplace listings or manual order fulfillment via Instagram/Facebook DMs.
- Paid ad presence is inconsistent and lacks funnel depth (no clear TOF/MOF/BOF structures).
- Many brands fail to communicate product value visually, making room for Nacita to lead with structured, ad-friendly design.
- UGC and performance creatives are rare in the sector — giving us creative room to dominate.
Strategy
Before scaling media, we conducted a deep audit of:
1. Website & Funnel Structure
Diagnosed key friction points in product discovery, mobile experience, and checkout speed.
Provided specific CRO recommendations (CTA contrast, homepage prioritization, product filtering).
2. Tracking & Pixel Implementation
Meta Pixel, GA4, and enhanced Shopify analytics were aligned to track full funnel events.
Event-based optimization (ViewContent, ATC, Purchase) was enabled early for proper bidding.
3. Campaign Structure
Built full-funnel architecture across TOF (broad + lookalikes), MOF (video viewers + add-to-cart), and BOF (website retargeting).
Segmented campaigns by product categories, supported by seasonal promos.
4. Content Optimization
Designed high-converting static visuals and launched iterative UGC/testimonial creatives.
Used monthly creative reports to phase out underperformers and scale winners.
Gallery
Impact Statement
Our performance-first strategy enabled Nacita Autocare to unlock sustainable growth in a niche dominated by offline-first players.
Through deep funnel restructuring, content enhancement, and disciplined campaign execution, we helped the brand shift from fragmented digital efforts to a scalable e-commerce operation — one sale, one improvement, and one insight at a time.
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