Case studies / Al Yasser
Al Yasser · Abayas & modest fashion · Egypt · Client since Jan 2026
How Al Yasser grew sales 154% year on year in its first eight months with Adlogic
An established abaya store with strong creative and a proven broad-targeting pattern. We rebuilt the system around what sells: an automated bestseller engine feeding the catalogue campaigns, plus season-first planning through Ramadan.
Last updated 11 Sep 2026 · figures through Aug 2026 · source: Shopify
+154%Gross sales, year on yearJan–Aug 2026 vs Jan–Aug 2025 (Shopify)
+81%Orders, year on yearSame comparison
3.8×Best month vs 2025 averageRamadan 2026 (March) vs the 2025 monthly average
The case in 30 seconds
The challenge
A store that already sold well but ran on manual winner-picking, with a catalogue of 800 items and a season that decides the year.
What we changed
Automated bestseller tagging from Shopify sales feeding Meta catalogue campaigns, broad creative-led acquisition, and a Ramadan plan built months ahead.
The result
Gross sales +154% and orders +81% year on year, with a bigger basket and a rising returning-customer rate.
Our diagnosis
Eight hundred products. The ads had to know which ones were selling.
One map of the store before touching the account.
- Strong creative patternCreative-led broad EG campaigns already worked
- Manual winner selectionBestsellers changed faster than the ads did
- Large catalogueHundreds of items competing for the same budget
- Ramadan decides the yearThe peak needed to be planned, not reacted to
- No stock signal in the adsSpend could land on items about to sell out
The opportunity
Bestseller engineCatalogue campaignsSeason-first planStock-aware spend
→Ads that follow what sellsBefore → After
What actually changed
BeforeAfter
BeforeWinners picked by hand
AfterShopify Flow tags bestsellers daily from 30-day sales; ads follow the tags
BeforeOne catalogue for everything
AfterA live 'Best Sellers' set feeding the Meta catalogue campaign
BeforeOut-of-stock items still promoted
AfterStock guard removes items before budget reaches them
BeforeRamadan reacted to in the moment
AfterRamadan planned from January: creative, offers, stock
BeforePlatform ROAS as the scoreboard
AfterShopify gross sales, orders and repeat rate decide what scales
Growth strategy
One growth system. Four connected levers.
01 — Media
Broad Egypt prospecting led by creative, catalogue campaigns on the live bestseller set, retargeting to close.
Broad prospecting→Bestseller catalogue→Retargeting
Budget follows the bestseller set week by week.
02 — Creative
The proven creative-led pattern, refreshed for each season and offer.
Never a re-skin of last season's winner.
03 — Product
An automated bestseller engine: daily tagging from Shopify sales, stock-aware, feeding Meta.
Enter above a sales threshold, exit below it, minimum stock enforced.
04 — Measurement
Shopify gross sales, orders, AOV and returning-customer rate judge every month.
Year-on-year against the same months in 2025.
Performance over time
What happened next
Shopify data, Jan 2025 to Aug 2026, indexed so the trend is visible without disclosing revenue.
Gross salesOrders
Documented in the tools
The business impact
Store numbers, not platform numbers. Jan–Aug 2026 against Jan–Aug 2025.
+154%Gross salesShopify
+81%OrdersShopify
+117%Store sessionsShopify
+40%Average order valueShopify
3.8×Ramadan 2026 vs 2025 average monthGross sales
25% → 33%Returning-customer rate2025 avg → Aug 2026
Absolute revenue and ad spend are confidential to the client. Every figure is a Shopify percentage or index for the periods stated.
Creative strategy
The creative system
Three representative pieces. Not the gallery, the ones that changed the numbers.
- Format
- Creative-led broad video · TOF
Why it workedThe pattern that already worked in this account: strong creative to a broad Egyptian audience, judged on purchases.
- Format
- Bestseller catalogue ad · BOF
Why it workedBecause the product set updates itself daily, the catalogue ads always show what is selling and in stock.
- Format
- Ramadan collection · Season
Why it workedPlanned from January so the creative, the offer and the stock were ready before the peak, not during it.
What we learned
01
Let the store pick the winners.
A daily bestseller tag from Shopify beats any media buyer's memory of what sold last week.
02
Plan the peak in January.
Ramadan 2026 was 3.8× an average 2025 month because creative, offers and stock were ready before the demand arrived.
03
Basket and repeat are growth too.
AOV rose 40% and the returning-customer rate climbed to a third of orders; sales grew faster than orders because each order got bigger.
Scaling an eCommerce brand but losing efficiency as spend grows?
We review media, creative, products and conversion together to identify what is limiting profitable growth.
