A store, an app, a brand season and a B2B pipeline are not judged on the same number. Pick your path to see what we audit, what we take on, and what the first month looks like.
The same team runs all four. But a store, an app, a brand season and a B2B pipeline are not judged on the same number, and they do not get the same audit. Pick the one that fits and you will see exactly what we look at, what we take on, and what the first month looks like.
Who it fits. Shopify, Salla or Zid stores past their first few hundred orders, spending $3,000 a month or more on media.
The number we are judged on. Blended MER — total store sales divided by total media spend, reconciled against your own backend every month. Not platform ROAS.
The four platforms as one system, a winners engine built on your catalogue with an availability guard, creative direction and production, and monthly backend reconciliation.
Store and analytics access, visibility of stock, and a person who can approve creative and answer product questions within 48 hours.
Audit and tracking fixed in week one, winners engine live in week two, restructured campaigns in week three, and the first month judged on MER.
Read the work: Linah Farms · CUDDS · Tijan · Snacks Roastery
Who it fits. Consumer apps with a real transaction inside them — orders, subscriptions, bookings — past soft launch and ready to buy users at scale.
The number we are judged on. Cost per first order, and the share of installs that reach it. Cost per install is a diagnostic, never the target.
Google App campaigns, Meta, TikTok and Snapchat install and event campaigns, event mapping and optimisation-event design, and creative direction for app formats.
MMP or analytics access, backend order data by source, and a release calendar so we know what is changing in the product.
Event audit and remap, campaigns rebuilt on the first-order event, and a cohort read of what the first month's users actually did.
Who it fits. FMCG, retail and F&B brands running a season, a launch or an always-on presence — usually with a creative agency already in place.
The number we are judged on. Agreed before the season starts, and reported against that same target after: reach and frequency against a defined audience, views, store actions or retail sell-out. Never impressions alone.
Media planning and buying, allocation by market and platform, the measurement plan agreed up front, and reporting to both your team and your creative partner.
The season objective in one sentence, your creative partner's contact, the market list, and retail or store data if it exists.
A read of the last comparable season, a measurement plan you sign off, and a media plan split by market with a cost benchmark on each.
Read the work: El Abd Patisserie · Domty
Who it fits. Companies selling to other businesses across one market or many, with a sales team that follows up and can tell us what happened.
The number we are judged on. Qualified lead events by market at an agreed cost — and what the sales team says about them a month later.
Meta, Google and LinkedIn campaigns, budget allocation by the role each market plays, landing pages with measured events, and lead-quality reviews with your sales team.
Your definition of a qualified lead, CRM access or a monthly feedback sheet from sales, and the market priorities.
Lead definition agreed, tracking rebuilt so every market counts the same event, and markets funded by role rather than evenly.
Read the work: Trina Solar · Makkah Halal Forum · Nacita Drive · Otrovato
Send the account for a free audit and we will tell you — including if we are not the right fit for it. Management starts at $3,000 a month in media, excluding our fee. Below that, an hour of consultation is a better use of your money than a retainer.
Pick the one that fits where you are. The free audit is the fastest way to find out whether we are the right fit.
Real numbers from accounts Adlogic has run across Egypt, Saudi Arabia and the UAE.