We believe that everything is solvable. We love thinking of marketing challenges as puzzles to be solved with creativity and smarts. At the end of the day, we want to ensure your business grows sustainably by solving problems instead of just creating hype.
Adlogic in numbers
Mahmoud Gamal
Founder of Adlogic, and the person who sets the strategy on every account and reviews its numbers weekly. He leads a team of eleven — account management, media buying, content, design and editing, all in-house. Performance marketing strategist working across Google Ads, Meta, TikTok and Snapchat for stores, apps, lead generation and brand campaigns in Egypt, Saudi Arabia and the UAE.
“I believe in the fact that learning never stops. I am interested in learning new technologies and marketing tactics that help me design and develop a better output in less time.”
The team
Adlogic is eleven people, led by Mahmoud Gamal. Every account gets the same structure: a manager who owns the relationship, a buyer who owns the numbers, and a creative unit that makes what the media needs. The roles, not the names, are what you are buying.
Founder, Head of Strategy 1
Sets the growth plan for every account, decides where the budget goes, and reviews every account's numbers weekly. Ten years buying media across Egypt, the Gulf and wider MEA. Every client speaks to him at onboarding and at every monthly review.
Head of Accounts 1
Runs the account management team and owns delivery across every client: scope, timelines, escalations, and making sure each account gets its report and its call on time. Your second point of contact after your account manager.
Account Managers 2
Every client has one. They own the relationship day to day — the weekly update, the creative approvals, the questions about product and stock — and turn what you say into a brief the team can act on. If you send a message, this is who answers it.
Media Buyers 2
Own the numbers inside the accounts across Meta, Google, TikTok and Snapchat: structure, budgets, bids, audiences, catalogue sets and the winners engine. They read your backend before the dashboard, and flag a problem before the monthly report does.
Content Creators 2
Write the ad copy, the hooks and the scripts, in Arabic and English and in the dialect the market actually speaks. They produce the on-camera and UGC-style content for products that need a person rather than a poster.
Designers 2
Produce the static, carousel and catalogue creative, landing-page layouts, and the brand-consistent versions of every winning ad in every size and language the media plan needs.
Video Editor 1
Cuts every video ad the media needs — hooks, product demos, testimonials, UGC — and the variants that keep a winning concept alive. Turns a single shoot into a month of creative.
How it fits together
The buyer sees what the account needs. The account manager briefs it. Content and design make it, the editor cuts it, and Mahmoud reviews whether it moved the number. That loop runs every week, on every account.
How we work
Revenue, not vanity metrics
Every account is judged on the number its business actually runs on — store sales, first orders, season targets or qualified leads — reconciled against your own data, not the platform dashboard.
Systems, not one-off campaigns
Bestseller engines, weekly winner labels and monthly reports that keep working after launch.
Creative built from data
Hooks and offers come from what the account already proved, not from a template.
Built for MENA
COD, trust barriers, seasonality and local buying behaviour are part of the plan from day one.
24 brands. 8 markets. One playbook.
Stores, apps and campaigns across Egypt, the Gulf and beyond.