Case studies / Nacita drive
Nacita Drive · Rent-to-own cars · Egypt · May – Aug 2022
How Nacita Drive introduced rent-to-own to Egypt and collected 10,700+ leads
A new ownership model nobody had heard of, a long application, and a market dominated by dealerships. We educated first, made the first step small, and let the funnel do the qualifying.
Engagement closed Aug 2022 · figures as reported at the time
10,700+Leads collectedShort-form, Meta
2,100+Full applicationsMulti-step qualification form
~20%Lead-to-application rate2,100+ of 10,700+
The case in 30 seconds
The challenge
Unfamiliar concept, long application, strong dealership competition and a first campaign with no data.
What we changed
Educate before selling, open the funnel with a short form, retarget short-form leads with walkthroughs into the full application.
The result
10,700+ leads, 2,100+ full applications, and a repeatable lead system.
Our diagnosis
People couldn't apply for something they didn't understand.
We mapped the education gap before the form.
- Trusted parent groupNacita Automotive credibility
- Unfamiliar modelRent-to-own needed explaining
- Long applicationMulti-step qualification, high drop-off risk
- Dealership competitionTraditional purchase and instalments dominate
- No dataFirst digital acquisition campaign
The opportunity
Educate-first contentShort-form entry pointMOF walkthroughsPixel-tracked funnel
→Qualified applications at scaleBefore → After
What actually changed
BeforeAfter
BeforeFull application as the first ask
AfterShort form first, full application later
BeforeSelling the car
AfterExplaining the model, then selling
BeforeOne message
AfterEducational video, testimonials and financial comparisons in parallel
BeforeUntracked forms
AfterPixel events on short form, full form and key pages with clean UTMs
BeforeBroad retargeting
AfterShort-form leads retargeted with program walkthroughs
Growth strategy
One growth system. Four connected levers.
01 — Media
Interest audiences around mobility and financial flexibility up top; short-form leads retargeted with testimonials and walkthroughs; deep engagers pushed to the full application.
Short-form lead→Education & testimonials→Full application
Real-time optimisation to the highest-converting angles.
02 — Creative
Educational video, testimonials and financial comparisons launched in parallel.
The best converters scaled within days.
03 — Funnel
Short form → education → full application.
The first step was made small enough not to scare anyone off.
04 — Measurement
Pixel events on both forms and key pages; UTMs across platforms.
Drop-off between short and full form reviewed continuously.
Creative strategy
The creative system
The pieces that did the work, not the whole gallery.
- Format
- Financial comparison · MOF
Why it workedRent-to-own vs instalments vs cash, in one frame, answered the question every lead had before applying.
- Format
- Educational video · TOF
Why it workedRent-to-own explained in under thirty seconds, before any ask.
- Format
- Testimonial · BOF
Why it workedA real customer's first month with the car, aimed at short-form leads who had not applied.
What we learned
01
Make the first step tiny.
A short form widened the top of the funnel; the education in between did the qualifying.
02
Educate in the ad, not on the landing page.
Leads who understood rent-to-own before clicking completed the full application far more often.
03
Launch angles in parallel, then let the data pick.
Educational video, testimonials and comparisons ran together; the winner was obvious within a week.
Proof
Documented in the tools
Business impact
The business impact
As reported at the close of the engagement.
10,700+Leadsshort form
2,100+Full applicationsmulti-step
~20%Lead → applicationfunnel
1.8%CTRMeta
Client spend and revenue are confidential; figures are as reported in the campaign's own reporting for the period stated, with sensitive values in the screenshots redacted.
Generating leads but not enough of the right ones?
We rebuild the funnel around lead quality and cost per qualified action, not form fills.
